PPC For Cannabis Brands
Advertise Your Cannabis Products With PPC Services
Start generating more patients with a well-developed pay-per-click (PPC) advertising strategy from Hiilite’s cannabis digital marketing agency!
- 65% of buyer-intent keywords are paid clicks.
- The average click-through rate in Google Ads is 3.17%
- Businesses typically make $3 for every $1.60 spent on Google Ads.
How does your Cannabis brand’s PPC marketing strategy compare?
Hiilite’s Cannabis PPC Services Increase:
Achieves Fast Results
Pay Per Click advertising for cannabis brands differs from organic, in that you can shoot up to the top of the search engine results page’s immediately. With these fast results, you’re able to outrank the competitors in your region and drive new customers to your landing pages designed to convert!
Increases Web Traffic
Ever feel like more customers would choose your cannabis products if they knew more about you and the services you provided? Our cannabis advertising with pay-per-click achieves exactly this. With PPC services from Hiilite you will see huge spikes in your web traffic.
Raises Brand Awareness
Statistics have shown that a consumer needs to interact with your brand 7 times before they will decide to purchase from you. With PPC ads for your cannabis brand, you are purchasing incredibly powerful digital real estate so that more customers can interact with your brand on the number one search engine in the world (Google)!
How Do We Get Results For Your Cannabis Company?
Strategy
Our PPC specialists will craft a strategy to target your audience based on their demographic, interests and online behaviours. This information is then used to determine an appropriate ad budget, that incorporates the average lifetime value of a new customer, as well as the bid strategy that is most likely to generate greatest return on ad spend.
Keyword Research
Keyword research for cannabis product consumers is incredibly important. In this stage, our team of experts will conduct a competitive landscape analysis to see what keywords your competition is targeting as well as some low-hanging fruit opportunities that align with your audience, goals and budget.
Creating Compelling Ads
We have a team of writers that will create compelling ad copy aimed at generating clickthrough’s to your landing page. We focus on creating ads that elicit a response from all types of consumers regardless of what stage of the purchasing funnel they are in. Within each ad group, our clients can expect an analytical style ad, an emotional style ad and an ad that communicates how our cannabis clients separate themselves from the competition.
Optimizing Based On Data
Unlike many of the ‘leading’ cannabis marketing agencies out there, upon launching your dental PPC ads, we don’t wash our hands clean of your account and pass it off to a third-party automation software or bot. We consistently review the ads data to either kill poor performing ads, or scale those ads/keywords that are seeing their key performance indicators trend in the right direction.
Reporting
Our reports cut through the BS and vanity metrics to provide you with a simple understanding on how your campaigns are performing. We install conversion tracking with all cannabis clients
When we set up your cannabis PPC ads, we also install conversion tracking so we are sure to get the most accurate reporting possible. Each month your ad specialist will send you a detailed report showing depicting your progress in ad rankings, ad relevance, cost per click, cost per conversion, and discuss budget usage and keyword opportunities that could further improve your ad deliverance and conversions. You can also choose to set up bi-monthly meetings to discuss your campaign.
Ongoing Research, Optimization & Scaling
Knowing patient preference changes will aid in the proper optimization of ads. Our team of experts will also provide clear direction when it may be appropriate to capitalize on a low competitive keyword for your practice, or scale your results even further by leveraging tactics and strategies at our disposal.
Get in touch.
PHONE
(888) 303-3444
EMAIL
[email protected]
What Separates Hiilite From The Rest Of The Cannabis PPC Agencies Out There?
Cannabis Industry Expertise & Experience
Hiilite has over a decade and $1 million dollars spent on Google Ads, as well as multiple years and thousands of dollars spent in additional platforms. You don’t want to work with an advertising specialist that doesn’t know the lingo of your industry or have experience in cannabis promotion/advertising. We know this, and we understand your concerns, which is why you don’t have to look any further. Our specialists are segmented by department and industry, so you can rest assured that you will receive quality ads and attention to detail with our cannabis PPC services.
We Specialize In Cannabis PPC
With other agencies, you might get assigned an Project Manager that has a million different things on their plate, in addition to optimizing your advertising campaigns. At Hiilite, we have a team of dedicated pay-per-click cannabis advertising specialists allowing for a very narrow focus on increasing conversions for your brand’s website.
Full Service Advertising
We are a full service cannabis advertising company meaning we not only offer cannabis PPC services for your business but also a multitude of other cannabis marketing services that will enhance the results of your PPC advertising efforts. Our clients often find that combining our PPC services with our SEO and website design services gets them a greater return. Contact our full service marketing team to get started on a successful cannabis advertising campaign.